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Top 5 Consumer Trends for 2018

CEB Iconoculture's annual Top Trends are developed with an eye toward capturing the most important shifts in consumer behavior, attitude or cultural experience poised to impact brands in 2018. The trends reach across categories and demographic groups.

Looked at all together or in combinations, these consumer shifts provide marketers and strategists with a valuable meta-reading of the consumer zeitgeist in 2018.

Download the executive summary to learn more about the 5 most important consumer trends for 2018 and what brands can learn from them.

2018 Top Trends at a Glance

Personal Best, Failbot, This Must Be the Place, Hate Lite, The Surreal World