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Marketing to Older Millennials vs. Younger Millennials

Marketing to Millennials: The Differences
Between Older and Younger Millennials

Splitting Marketing's Most Massive Adult Generation Yields Key Findings

Divide and Conquer

If you’re a marketer with a pulse, you’re trying to wrap your mind around the behemoth Millennial generation. But there are distinct differences between those born in 1978 and those in 1995.

Millennials By the Numbers

Younger Millennials vs. Older Millennials
Younger Millennials Party Hard-ly

Typecast as careless, coasting slackers, Younger Millennials are actually defying convention by exercising control, minimizing risk and betting on the future.

In fact, Younger Millennials are more fiscally responsible than others—more than three-quarters would rather save money than spend money today, and a higher number of Younger Millennials maintain a financial plan than do older consumers.

Older Millennials Pop Into Parenthood

Considering that an Older Millennial today is more likely to be a parent than not, it’s safe to say that parenthood is now a fresh and profound experience for this critical cohort of consumers.

Furthermore, the arrival of children causes a significant reprioritization of values for Older Millennials: the notions of exercising personal freedoms and kicking back to relax have taken a dramatic backseat for them.

Recalibrate Your Marketing Messages to Connect with Millennials

Millennials: Divide and Conquer

To better connect with this massive generation, marketers must recognize the differences between Younger Millennials and Older Millennials, and recalibrate their messaging to the unique values and experiences of each sub-segment.

Our eBook, Millennials: Divide and Conquer, outlines the key differences between Younger Millennials and Older Millennials, and provides tips and examples for marketers looking to build messaging that resonates with both. Fill out the form on the right to download a copy today.

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