Download our latest infographic to learn what comprises the Millennial DNA and how their values and consumption patterns set them apart from older generations.
Webinar: Inside the Millennial Mind
Few brands take the time to understand the volatile mix of factors that compel the Millennial generation to live and spend on their own terms. Listen to our webinar replay as we explain the critical factors tugging at Millennial consumption — harsh economic conditions, shifting lifestage patterns and unique value sets — all of which point brands looking to engage Millennials in the right direction.
The Do's and Don'ts of Marketing to this Powerful Generation
CEB Iconoculture insights have been featured by Forbes in a new article discussing the three key strategies marketers should follow in order to make lasting connections with Millennials – including to speak authentically to their core values, be a tool to amplify their voice and spotlight their experiences and help keep them "in the know."
THE BIGGER PICTURE
CEB Iconoculture Consumer Insights gets you closer to the consumer than ever before. We combine in-depth, culturally-informed consumer research with tailored advisory support to give you a real-time picture of the consumers you need to engage. Our research and expertise reach across categories, demographics and geographies to help you understand, engage, and grow with your target segments.