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Divide and Conquer:
The Differences Between
Older and Younger Millennials
To better connect with this massive generation, marketers must recognize the differences between Younger Millennials and Older Millennials, and recalibrate their messaging to the unique values and experiences of each sub-segment.
Top Consumer Behavior
Trends of 2017
Each year, we look across the trends we're tracking and pick the short list of movements in consumer behavior that we expect will have an outsize impact on the year ahead.
Considering that a Millennial today is more likely to be a parent than not, marketers must begin to acknowledge and address this new role—and the unique aspects of the Millennial parenting experience—if they wish to stay relevant with this critical cohort of consumers.
Prepare for the Post-
There's a new equation for understanding Gen We teens' mindsets and expectations. Marketers who fail to understand it risk losing out on a powerful generation just beginning their consumer journey.
We combine in-depth, culturally informed consumer research with tailored advisory support to give you real-time understanding of the consumers you need to engage in order to drive change and grow your business. Learn more about CEB Iconoculture Consumer Insights.