We combine in-depth, culturally informed consumer research with tailored advisory support to give you real-time understanding of the consumers you need to engage in order to drive change and grow your business. Learn more about CEB Iconoculture Consumer Insights.

Areas of Focus


  • Men and Women
  • Moms and Dads
  • Socioeconomic Groups


  • Media and Technology
  • Beauty and Fashion
  • Food and Beverage
  • Health and Wellness
  • Home and Travel
  • Shopping and Retail
  • Money and Spending
  • Work and Play

Brands We Work With