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in the US and Europe
Successful marketing in the global economy demands a deep understanding of Millennials both at home and abroad. But striking gold with Millennials in the US doesn’t necessarily guarantee success with Millennials in other parts of the world.
Top Consumer Behavior
Trends of 2017
Each year, we look across the trends we're tracking and pick the short list of movements in consumer behavior that we expect will have an outsize impact on the year ahead.
What the US Presidential
Election Tells Us About
The unprecedentedly polarized political and cultural spectrum in America right now extends to consumer attitudes and behaviors as well.
Prepare for the Post-
There's a new equation for understanding Gen We teens' mindsets and expectations. Marketers who fail to understand it risk losing out on a powerful generation just beginning their consumer journey.
We combine in-depth, culturally informed consumer research with tailored advisory support to give you real-time understanding of the consumers you need to engage in order to drive change and grow your business. Learn more about CEB Iconoculture Consumer Insights.