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Divide and Conquer:
The Differences Between
Older and Younger Millennials
To better connect with this massive generation, marketers must recognize the differences between Younger Millennials and Older Millennials, and recalibrate their messaging to the unique values and experiences of each sub-segment.
What's the Next
Big Flavor Trend?
It’s the question food marketers tend to ask most. But here’s the more strategic question: What are the feelings and experiences that today’s consumers want to get out of their eating and drinking occasions?
US Latinos are increasingly bicultural, but that doesn’t mean that brands should market to them like the general population. While Latinos share many of the same top values as general-market consumers, a few illuminating nuances exist. Activating on such insights is the key to winning a share of Latinos’ $1.4 trillion in buying power.
Social Media Marketing:
The P's and Q's
of Posts and Queries
Successful social media marketing depends on understanding consumers' actual social media qualms, behaviors, and desires.
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