CEB Iconoculture –
Getting You Closer
to the Consumer
We believe that a holistic, 360-degree view of the consumer is essential to pace with today’s dynamic marketplace.
in the US and Europe
Successful marketing in the global economy demands a deep understanding of Millennials both at home and abroad. But striking gold with Millennials in the US doesn’t necessarily guarantee success with Millennials in other parts of the world.
US Top Trends of 2017
Each year, we look across the trends we're tracking and pick the short list of movements in consumer behavior that we expect will have an outsize impact on the year ahead.
The US Presidential Election
& Consumer Behavior
The unprecedentedly polarized political and cultural spectrum in America right now extends to consumer attitudes and behaviors as well.
Understand Where Your
Customers Are Headed
There's a new equation for understanding Gen We teens' mindsets and expectations. Marketers who fail to understand it risk losing out on a powerful generation just beginning their consumer journey.
We combine in-depth, culturally informed consumer research with tailored advisory support to give you real-time understanding of the consumers you need to engage in order to drive change and grow your business. Learn more about Iconoculture