US Top Trends of 2017
Each year, we look across the trends we're tracking and pick the short list of movements in consumer behavior that we expect will have an outsize impact on the year ahead.
The US Presidential Election
& Consumer Behavior
The unprecedentedly polarized political and cultural spectrum in America right now extends to consumer attitudes and behaviors as well.
Understand Where Your
Customers are Headed
There’s a new equation for understanding Gen We teens' mindsets and expectations. Marketers who fail to understand it risk losing out on a powerful generation just beginning their consumer journey.
Create Campaigns That
Break Through the Noise
Multicultural consumers are exerting ever greater influence on the larger culture. Leading brands are acknowledging these changes and ensuring inclusivity is reflected in their strategy.
We combine in-depth, culturally informed consumer research with tailored advisory support to give you real-time understanding of the consumers you need to engage in order to drive change and grow your business. Learn more about Iconoculture