CEB Iconoculture™ Consumer Insights delivers a consumer-driven view of the world, allowing you to stay ahead of changes in consumer behavior. Our multisourced research and tailored advisory support infuses cutting-edge insights into marketing and innovation strategies, helping to fill critical gaps in your knowledge of target consumer and execute important decisions.
Our Research Focus
Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:
Multicultural consumers are exerting ever greater influence on the larger culture. Leading brands are acknowledging these changes and ensuring inclusivity is reflected in their strategy. Learn how to map your marketing to the new multicultural reality.
There is a new equation for understanding Gen We teens' mindsets and expectations. Marketers who fail to understand it risk missing the mark on a powerful generation just beginning their consumer journey. Discover the new marketing playbook for today’s Gen We teens.
Who You Calling Affluent?
Uncover the truth about high-income consumers’ socioeconomic self-perception.
Click below for an infographic overview of today’s highly coveted cohort — high-income consumers. Spoiler alert: They feel much less affluent than marketers are portraying them.
Learn about the changing values underlining the biggest consumer shifts of the year.
Speak with our team to learn more.
Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges
Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies
Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs
Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function
Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact
Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives
Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities
CEB Iconoculture™ has been a really wonderful way for us to come into the 'why' people do things, rather than the 'what' people do."
Vice President of Insights and Strategy, GMR Marketing