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Demand Generation

What’s the right balance of demand generation activities?

Many Marketers have been seduced by the promises of marketing technology. But many Marketers are becoming disenchanted: as the initial productivity gains taper off, they are often left with increasingly complex, content-hungry programs that are not producing the anticipated impact on business results.

CEB Marketing Leadership Council™ provides research and insights on how the marketers balance their development across operational and strategic dimensions to achieve high-performance.

Click below to access a PDF file of our Role Guide for how Demand Gen Managers can use Challenger principles to improve results

CEB Marketing Leadership Council™ Can Help Your Team:

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