Our research shows 84% of marketers plan to increase their content marketing spend across the next five years, but less than half of marketers have any real confidence these investments are paying off.
Create the Right Content, Instead of More
Marketers will typically base their content strategy around organizational goals, but fail to consider how the realities of today’s B2B buying environment affect how customers consume content. Leading organizations consistently create content grounded in differentiated insights that customers and prospects will value.
Answer a few quick questions below to determine which content types your marketing team should prioritize based on your organizational goals AND your customers' buying patterns.