Sustaining Performance Through Change

Frequent organizational changes still stress employees and detract from the bottom line.

Most executives focus communications around building commitment to new initiatives, but our research has discovered that the most effective method for better employee performance focuses on building employee capability.

In fact, improving employee capability over commitment is three times more powerful in boosting employee performance during change initiatives.

Two imperatives in crafting a message are to improve employee self-confidence and enable capability building.

Boosting self-confidence during change requires evidence of both the employee’s past success and the organization’s successful navigation through a similar change.

You can help build employee capability by providing guidance, helpful resources, and information for employees experiencing capability gaps.

Use our Change Capability Tool to brainstorm with your team on how to include the three capability enhancers in your messaging.

Company Information

We value your privacy, and will not share your information without your consent.

Professional Information

Company Information

Primary Interest

We appreciate your interest in CEB. If necessary our team will be in touch soon.

Thank you,



Solve Your Communications Challenges