compare your budget to your peers'

Benchmark Your Communications
Budget and Staff Allocation

Communications Resource Allocation Benchmarking Survey

Make Budgeting Decisions With Confidence

Use data to make and defend your budgeting decisions.

We know you’re under intense pressure to do more with less. Faced with budget cuts and expectations to increase productivity, many Communications leaders are forced to rely on gut instincts to make major resourcing decisions.

Leading Communications executives know that they need solid budget data analysis to maximize the effect of scarce resources on business results.

Get an in-depth outlook on how your resource allocation can drive business value.

In addition to gaining a comprehensive view of your budget and staff allocation, we can help you make confident and informed budget decisions by:

  • Determining whether your budget allocation supports your most important goals.
  • Understanding how comparable companies are allocating their budgets.
  • Pinpointing communication activities that should be reallocated or redefined.

What You Get

By participating in the benchmarking survey, you will receive a customized report comparing your budget and staff allocations to those of your peers, as well as a copy of the 2018 Budget Trend Report, which includes a holistic overview of Communications resource allocation trends.

Interested in Participating?

Fill out the form on the right to take our 2018 survey. 

How It Works

Complete the 30-minute survey, answering questions related to your budget allocation, staffing, and the activities your function is responsible for.

We analyze the data and create benchmarks based on company revenue, industry, and geography.

You receive a personalized report with your results to use for 2019 planning.

Key Benchmarks

Overall Resource Levels
  • Total Communications budget
  • Comms budget as a percentage of revenue
  • Total Communications staff size
  • Relative size of the Communications function
Function Responsibilities
  • Scope of Communications responsbilities
  • Spend per activity
Executing on Activities
  • Staff, non-staff, and vendor budget
  • Type of spend per activity
  • Staff spend per employee

Frequently Asked Questions

How long does it take to complete the survey?

The survey takes 20 to 30 minutes to complete.

What information do I need to take the survey?

It is helpful to have the following information on hand:

  • Overall staff and non-staff Communications budget
  • Detailed activity non-staff and vendor budget and headcount breakdowns

Do I need to fill out the survey all at once?

No. You will be able to save your work and return to the survey at a later point. 

How will the data I provide be used?

We aggregate all respondent information and run analysis on the data set as a whole. The outcome of this analysis will feed the insight in the full report. For the custom report, we aggregate responses from other companies within your revenue band to provide the greatest level of comparison. Your individual information will never be shared with anyone else.

Who can I contact with additional questions?

If you have any questions about the data analysis process, the results, or the survey itself, please send us an email.