CEB Communications Leadership Council is a membership for innovative communications executives who want to optimize the performance of their function and business. Our research and insights are rooted in the challenges our members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We use relationships and learnings from the best communications leaders to help you and your team save time and make better decisions.
Our Research Focus
Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:
Changing Critical Perceptions
Communicators have never faced more competition for attention and influence than they do today. With constant information streams—more sources delivering more messages on more platforms—audiences are overwhelmed with noise.
Although many are taking steps to break through, our research reveals these communicators are not positioning themselves to succeed, as nearly 80% of PR campaigns are bound to fail to change perceptions.
Learn the three elements messages need to contain to change perceptions.
Speak with our team to learn more.
Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges
Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies
Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs
Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function
Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact
Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives
Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities
[CEB is] a really robust resource to think about innovative ways to not just incrementally augment what we do, but to think differently about how we do it, what we do, and really kind of stay ahead of the curve!"
Vice President, Global Brand Marketing Rosetta Stone
It's just a tremendous opportunity to network, to share best practices, to talk about what we've been doing."
Director of Marketing Mayo Medical Laboratories
Benchmarks are very helpful in helping us convince our executive team, especially when we are making a change."
VP of Marketing Box
- Avoid These Common B2B Content Marketing Mistakes
Harvard Business Review, February 2016
- Age of the Customer and Social Selling
The Huffington Post, December 2015
- Surprise! 4 Ways Emotion Plays a Large Role in B2B Purchases
Inc., November 2015
- Lessons from 007: There's an unlikely relationship between James Bond and business
City AM, October 2015
- Making the Consensus Sale
Harvard Business Review, March 2015