Marketing and Communications

CEB's Marketing & Communications offerings deliver insights that upend conventional wisdom and change the way executives address long-standing and emerging business challenges. With our guidance, tools and training, marketing and communications leaders drive excellence in their organizations.

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Corporate Communications: Attention! How to Do Safety Comms
Beyond the obvious human reason, minimizing injuries at work is also good for corporate performance. Communications teams should tell stories and appeal to natural human emotions to get the message across. 28 Sep 2016
Corporate Communications: How Firms Build their Corporate Narrative
Many companies are updating and refining the unified story they tell the world. This has become more important to get across to an increasingly autonomous workforce, and in an increasingly complex and global marketplace 16 Sep 2016
Market Insights: 10 Billion Reasons to Improve Your Storytelling
Despite market insights teams being exhorted to come up with groundbreaking new market ideas, many executives fail to act on the recommendations. For the average big firm this can mean $10 billion of lost revenue over five years. 08 Sep 2016

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