Marketing and Communications

CEB's Marketing & Communications offerings deliver insights that upend conventional wisdom and change the way executives address long-standing and emerging business challenges. With our guidance, tools and training, marketing and communications leaders drive excellence in their organizations.

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Brexit: How Firms Should Respond to Shifting Consumer Values
Britain’s referendum vote to leave the European Union caught the world by surprise, but using underlying consumer values can help brands – even US ones – realign their marketing strategies. 27 Jul 2016
Brexit: What Corporate Communicators Should Be Doing
As Brexit negotiations persist, uncertainty – not crisis or change – is the main concern for comms teams. They should listen to employees, foster open dialogue, and be flexible in comms planning. 26 Jul 2016
B2B Marketing: Why Your ABM Strategy Needs More of the “In” in Insight
It's not enough to understand what business problems a customer is facing, suppliers need to help a customer understand their own business and operating environment in new ways. 22 Jul 2016

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