Marketing and Communications

CEB's Marketing & Communications offerings deliver insights that upend conventional wisdom and change the way executives address long-standing and emerging business challenges. With our guidance, tools and training, marketing and communications leaders drive excellence in their organizations.

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Why Internal Communicators Should Prioritize Change Communication
As large change projects – from an acquisition to a round of layoffs – become more common, internal comms teams must make change communication an important part of their day-to-day responsibilities. 25 Oct 2016
What the US Presidential Election Teaches Us about Consumer Behavior
The unprecedentedly polarized political and cultural spectrum that dominates America right now seems to extend to consumer attitudes and behaviors as well. 24 Oct 2016
Corporate Communications: 3 Ways to Make Use of Your Corporate Narrative
Even the most thoughtful corporate narrative will fail if it isn't used consistently across the company by managers at all levels. The trick is to show employees how to use it in three different ways. 14 Oct 2016

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