Marketing and Communications

CEB's Marketing & Communications offerings deliver insights that upend conventional wisdom and change the way executives address long-standing and emerging business challenges. With our guidance, tools and training, marketing and communications leaders drive excellence in their organizations.

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B2C Marketing: Most Firms Don’t Know What Consumers Want from a Digital Experience
Companies the world over are keen to invest in the 'digital experience' but they should take the lead from their customers. Domino's, however, is one firm that has got it right. Mon May 22 03:00:23 EDT 2017
Q&A with Dave Goodman, Managing Director, Marketing Technology, Digital, and Innovation at Barclaycard
The credit card provider's digital marketing guru talks about how he and his team stay at the forefront of digital marketing. Fri May 19 03:00:25 EDT 2017
Market Insights: The Power of a Customer Journey Map
Customer journey maps can be a useful way to help firms understand and concentrate on all aspects of the experience they provide to their customers, but only if they're used properly. Mon May 15 03:00:17 EDT 2017

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