Marketing & Communications

CEB's Marketing & Communications offerings deliver insights that upend conventional wisdom and change the way executives address long-standing and emerging business challenges. With our guidance, tools and training, marketing and communications leaders drive excellence in their organizations.

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Digital Marketing Can Cost More Than it Makes, Here’s How to Reverse That
Digitalization offers marketers many more ways to reach customers but also many more ways to annoy them. The answer is to focus on developing marketers' digital skills. Wed Sep 20 03:00:22 EDT 2017
3 Steps to Communicate Strategy to Your Employees
Communicating why a certain corporate strategy has been chosen and what employees' role should be in implementing it has never been easy. Comms teams should be integral to the process. Mon Sep 18 03:00:07 EDT 2017
Consumer Trends & Insight: Don’t Treat Millennials as One Big Group
The term "millennial" covers people born between 1978 and all the way through to 1995. Those at either end of the spectrum are at very different stages of life; marketers will benefit from splitting millennials into two groups. Thu Sep 07 03:00:07 EDT 2017

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