Marketing and Communications

CEB's Marketing & Communications offerings deliver insights that upend conventional wisdom and change the way executives address long-standing and emerging business challenges. With our guidance, tools and training, marketing and communications leaders drive excellence in their organizations.

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B2B Marketing: 3 Ways to Improve Your Website’s User Experience
If you're going to add personalization tactics, take a test-and-learn approach; put customers first, and use different types of content to help you identify where they are in the sales funnel. Tue Jan 17 03:00:12 EST 2017
Corporate Communications: How to Get All Employees Using Internal Social Media
Collaboration tools like internal social media can make a big difference to employees' work but only if enough people use the tools consistently. Three steps will help with this. Mon Jan 16 03:00:23 EST 2017
Corporate Marketing: The 2 Keys to Getting More From Your Data
The best marketing teams are both intentional and dynamic about how they use data. They only use the data that will actually change people's behavior and always use small datasets to test an idea before scaling up. Thu Dec 15 03:00:30 EST 2016

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