Marketing and Communications

CEB's Marketing & Communications offerings deliver insights that upend conventional wisdom and change the way executives address long-standing and emerging business challenges. With our guidance, tools and training, marketing and communications leaders drive excellence in their organizations.

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Corporate Communications: 3 Steps to Building a Strategy Communication Framework
If employees don't understand how a strategy will help their company or team or, critically, what they have to do differently to implement it, chances are it will fail. Therefore the right communication is crucial. 26 Aug 2016
Customer Experience: Don’t Cut Funding Now
Customer experience teams have an important role to play as their firms face economic headwinds; how useful these teams are will come down to how well they can identify and articulate efficient growth ideas. 11 Aug 2016
Corporate Communications: What Spelling Behavio(u)r Can Teach Us
Although modifying spelling for different audiences can be frustrating, doing so underscores an important lesson about good corporate communications. 09 Aug 2016

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