Marketing and Communications

CEB's Marketing & Communications offerings deliver insights that upend conventional wisdom and change the way executives address long-standing and emerging business challenges. With our guidance, tools and training, marketing and communications leaders drive excellence in their organizations.

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More and More Corporate Comms Functions Merging Into Marketing
Communications and marketing teams are coordinating more and more. This brings many benefits, but is also skewing communications strategy towards an external focus. Fri Jul 21 03:00:56 EDT 2017
Corporate Communications: How to Engage Non-Wired Employees
Communicating to employees who have infrequent online access can be hard. Helping them understand their role in the company and finding new ways to get the message across will work wonders. Tue Jul 11 03:00:13 EDT 2017
B2B Marketing: The Power of Customer Advocates, and How to Support Them
B2B buying now requires a group decision from colleagues with widely different jobs and often competing goals. The best way to influence this is to find an advocate in the buying group itself. Fri Jul 07 03:00:31 EDT 2017

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