Marketing and Communications

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Marketing to Small Business: The Purchase Process Is Longer Than You Think
Small business owners take much longer than previously thought to make a purchase decision; this gives marketers new problems and new opportunities. 05 May 2016
Why Engaging the Most Experienced Staff is Key to a Customer-Centric Culture
Your most experienced employees are also likely to be the most cynical about introducing a customer centric culture. Engage them early in the effort and explain how and why their role should change. 05 May 2016
Focus on Tenured Front Line Employees to Build a Customer-Centric Culture
The employees most in need of the right communication and support when creating a more customer-centric culture are those that have been in a front-line role for a while and back-office line managers. 02 May 2016

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