Marketing and Communications

CEB's Marketing & Communications offerings deliver insights that upend conventional wisdom and change the way executives address long-standing and emerging business challenges. With our guidance, tools and training, marketing and communications leaders drive excellence in their organizations.

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Corporate Communications: Number of Teams Reporting To Marketing Has Doubled in 2 Years
The need for corporate communicators to get a handle on how employees represent the company internally and externally means that many more are now reporting into the chief marketing officer. Tue Nov 29 03:00:40 EST 2016
How Some of the World’s Best Comms Teams Connect with Employees
In early November hundreds of internal communicators from around the world came to CEB's summit in London to discuss corporate narratives, active listening, and storytelling, among other things. Tue Nov 15 03:00:30 EST 2016
Five Trends that Will Help Firms Connect with Post-Election Consumers
President Trump will be America’s new CEO; time for CMOs to take a look at consumers' values. Five trends will help them craft successful messages in 2017. Mon Nov 14 03:00:01 EST 2016

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