Marketing & Communications

CEB's Marketing & Communications offerings deliver insights that upend conventional wisdom and change the way executives address long-standing and emerging business challenges. With our guidance, tools and training, marketing and communications leaders drive excellence in their organizations.

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Internal Comms as a Driver for Transforming the Business
This year’s Internal Communications Summit just concluded last week in London, and for the nearly 200 Communications professionals in attendance, it was an inspiring, enlightening, and enriching experience. Whenever this many communicators come together, it doesn’t take long before most everyone realizes that despite whatever differences there may be between our companies, or industries, or […] Fri Oct 20 08:21:35 EDT 2017
Customer Experience: Don’t Launch Products Without Talking to Customer Zero
Product launches are hugely complex but, get them wrong, and customers are likely to go straight to a competitor. One customer experience team has an efficient way to make things easier. Wed Oct 11 03:00:26 EDT 2017
The Right Culture Will Help You Deal with a Corporate Crisis
Although managers can't prevent all crises from hitting a company, they can work to mitigate the effects. This starts by working with all employees to put prevention plans in place. Tue Oct 10 03:00:01 EDT 2017

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