Insight Experts

Nick Toman

Nick Toman

Coauthor of The Challenger Customer

Over the past decade, Nick has conducted and presented many research studies on customer service and sales effectiveness to Fortune 500 business leaders and their teams. His expertise includes talent management, customer experience management, sales and service operations management, sales and service strategy, sales enablement, and organizational culture. He is most interested in the connections between behavioral economics, social science, and traditional business management.

Nick is a coauthor of The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results and a principle contributor to The Challenger Sale: Taking Control of the Customer Conversation, and he continues to research the ChallengerTM and Insight selling methods. He is also a coauthor of The Effortless Experience: Conquering the New Battleground for Customer Loyalty. Nick has published three articles in The Harvard Business Review and is a frequent contributor on sales and customer service topics for a number of blogs, including that of The Harvard Business Review and Freakonomics.

Nick holds BA degrees in Sociology and Law, Letters & Society from the University of Chicago.