Insight Experts

Brent Adamson

Brent Adamson

Coauthor of The Challenger Sale and The Challenger Customer

Best-selling author and CEB Principal Executive Advisor Brent Adamson is a sought-after speaker and facilitator. He has more than 20 years of experience as a professional researcher, teacher, and trainer, guiding a wide range of executive-level discussions for Fortune 500 executives in Sales, Marketing, and Customer Service.

Brent is Coauthor of The Challenger Sale: Taking Control of the Customer Conversation, where he argues that only one type of sales person, the Challenger, delivers consistently high performance results. In 2015, Brent coauthored The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results. Both books are business best sellers. Brent is also a frequent contributor to The Harvard Business Review.

Brent joined CEB from the University of Michigan’s Ross School of Business, where he received his MBA with distinction. Prior to that, he served on the faculty of Michigan State University as a Professor of German and Applied Linguistics. In addition to his MBA, Brent holds a BA with distinction in Political Science from the University of Michigan along with MAs in Political Science and German and a PhD in Applied Linguistics from the University of Texas.