Invest in a digitalization strategy for
business growth

More CEOs Expect
Digital Business

Essentially all senior executives express some degree of ambition to become more digital.  Over 80% have a digital initiative underway and 69% believe they must become significantly more digital to remain competitive. 

But what does this actually mean? For many executives, the word “digital” is simply a trendy way to say “invest in IT.” For others, it signals a dramatically different way to do business.  

Click the button below for digital definitions, including the terms "digitalization" versus "digitization".

The Digital Opportunity

Barriers to
Digital Success

44% of CEOs report that digital investments are not improving net profit. The majority of strategy leaders say that investments are too small and insufficiently transformational to capture the opportunities digital presents.

Digitalization success depends less on having the most advanced technologies and more on having the right operating systems. Business skills, incentives and operating models, have 15 times more impact on the likelihood of success in digitalization than changes in digital technologies.

Digitalization Success

Enterprise leaders can drive successful digitalization by fostering digital-ready operating models. Leaders must create fast tracks to simplify management processes and foster collaboration between their functions and the business to streamline handoffs.

There are four key management imperatives business leaders should follow to achieve digitalization success:

  • Get clear about the terms of digital
  • Define the enterprise capabilities needed for digital business
  • Determine the role your function needs to play to enable digital business
  • Determine the role of digital in executing the requirements of your function

For IT Leaders

Progressive IT leaders are changing these nine features of the operating model to position IT teams for digital success:

  1. Organize IT on products over projects
  2. Adapt how IT engages business
  3. Run agile and DevOps at scale
  4. Focus on customer-centric design
  5. Applications building blocks
  6. Smart cloud strategy at scale
  7. Strategy over governance
  8. Data strategy over ownership
  9. Build adaptive skills and mindset

Digital Transformation

While the topic of Digital Initiatives is at the top of CEOs' agendas, organizations are falling short of achieving digital's full potential. Seventy-one percent of Strategists report their organizations have too few transformational digital investments. However, these are the kinds of digital investments organizations need in order to reach their expected returns.

For HR Leaders

Digitalization across industries is creating increased competition for hires with digital skills. As jobs evolve, companies must review their recruiting strategies in order to avoid costly talent shortages.

Recruiters are facing common barriers which are preventing them from competing for digital talent effectively. Find out how the best organizations are saving money and increasing hires through improved sourcing strategies.

For Procurement

Procurement organizations continue to face challenges such as poor tail spend and hard-to-capture savings. This undermines their ability to drive value. Procurement leaders know that better use of technology can help but they still fail to make the right digital investments. 

"Digital Exemplars" are the Procurement organizations who are leading the way in getting value from digital investments. 

For Marketing

Marketing leaders try and align their digital marketing efforts with B2B buying behavior. However, few have made changes to their mind-sets and day-to-day operations to keep up with customers who use digital channels at every stage of the purchase journey.

Leading marketers have constructed a fully integrated digital marketing “system” based on customers’ digital buying behavior. The best way to accelerate digital proficiency is to understand how customers use online information, and focus Marketing’s efforts on the highest-potential initiatives. 

Meet the Experts

Meet the team behind our digitalization insights.

Brian Kropp

Practice Leader, HR

Read Biography

Martha Mathers

Practice Leader, Marketing

Read Biography

Andrew Horne

Practice Leader, IT

Read Biography

Decision Making Resources


Leadership in the Digital Age

What 8,000 business leaders have told us about high performance under conditions of digital change.


Discussing "Digital" with the Street

In the past five years, the word “digital” has undergone an explosion in usage and meaning.


Not All Companies are Tech Companies

Digital technologies reshape the economy but technology workers still remain concentrated in one sector.

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