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Pipeline Management

In Fast-Moving World, R&D is Moving Too Slow

R&D pipelines

While a top priority of R&D leaders is beating competitors to market with big innovation, 90% of R&D leaders believe that their pipelines are too slow.

They also report that one-third of their projects are behind schedule.

Many factors are increasing the pressure for speed:

  • Competition from new entrants and startups
  • Investor expectations to deliver more, at a quicker pace
  • Slower growth in core markets
  • Pressure on R&D to justify budgets and prove impact to top line growth

How to Increase Speed to Market

The bottlenecks for projects are human, not structural. In fact, the R&D leaders and cross-functional stakeholders who are responsible for the progress of these projects are actually often the source of inefficiency.

The best R&D leaders speed up innovation by focusing on two distinct aspects of pipeline management.

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