Innovation & Strategy

CEB's Innovation & Strategy practice includes R&D, strategy and quality professionals from the world’s leading companies. We provide best practices, tools, and ideas from the world’s leading companies to make you more effective, accelerate your team’s capabilities, and create transformative growth for your organization.

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Why the Corporate Strategy Team Should Lead Digitization Efforts
Digitization is one of the most important forces for firms to harness in the next decade. It requires a team to shape a centralized response to such a nascent subject, and then coordinate its implementation. Tue Feb 14 03:00:52 EST 2017
Quality Management: How to Think Through an Org Redesign
Quality teams may be thinking about redesigning the structure and processes that make up their function, but they should reflect carefully before doing so. The advice here will help them think through the pros and cons. Tue Jan 31 03:00:39 EST 2017
Brexit: Uncertainty Still Reigns
The past two weeks have clarified the government’s vision for Brexit and how it hopes to achieve it, but has done little to reassure managers looking to make long-term investment decisions. They should take three steps now, if they haven't already. Fri Jan 27 03:00:09 EST 2017



What Our Members Are Saying

I have circulated the CEB case on adjacency mapping widely within Moog and through it have been able to build consensus on expanding laterally through adjacencies. In the absence of a common mental model provided by the capability map, I don't think our executive team would have found common ground to prioritise an investment into such an unfamiliar, new territory for us."

Richard Aubrecht


Vice Chairman and VP for Strategy and Technology