Innovation & Strategy

CEB's Innovation & Strategy practice includes R&D, strategy and quality professionals from the world’s leading companies. We provide best practices, tools, and ideas from the world’s leading companies to make you more effective, accelerate your team’s capabilities, and create transformative growth for your organization.

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From Our Blogs

How to Stop Assumptions Undermining Corporate Strategy
They are an integral to every corporate strategy and every analysis of it. Keep the good and weed out the bad by making sure all assumptions are specific and are not overly informed by bias. Tue May 23 03:00:14 EDT 2017
Research & Development: How to Accelerate Transformational Innovation
The R&D teams that are the quickest in their industry at turning transformational ideas into transformational products are better at making decisions and communicating them to the rest of the firm than their counterparts elsewhere. Fri May 12 03:00:59 EDT 2017
The Six Shifts Behind the Digital Transformation of Business
Digitization is one of the major forces behind the changes that will reform the business landscape across the next decade or so. All management teams need to monitor six aspects of it. Wed Apr 19 03:00:22 EDT 2017



What Our Members Are Saying

I have circulated the CEB case on adjacency mapping widely within Moog and through it have been able to build consensus on expanding laterally through adjacencies. In the absence of a common mental model provided by the capability map, I don't think our executive team would have found common ground to prioritise an investment into such an unfamiliar, new territory for us."

Richard Aubrecht


Vice Chairman and VP for Strategy and Technology