Innovation & Strategy

CEB's Innovation & Strategy practice includes R&D, strategy and quality professionals from the world’s leading companies. We provide best practices, tools, and ideas from the world’s leading companies to make you more effective, accelerate your team’s capabilities, and create transformative growth for your organization.

Featured Insights

Related Services

From Our Blogs

Corporate Strategy: How to Challenge Senior Executives’ Assumptions
It's important to ask questions of even the most senior person. There are numerous approaches for ensuring they're the right questions, from crowdsourcing responses to asking executives directly. Wed Jul 19 03:00:40 EDT 2017
Research & Development: Three Steps to Build an Ideation Process
Companies need to find and fund big ideas if they want to be successful over the long term. Creating an "ideation process" to capture ideas from all employees is a great way to start. Wed Jul 12 03:00:40 EDT 2017
Digitalization May Be Making Business More Innovative But Less Dynamic
Digital businesses are transforming markets and being valued at levels unlike anything seen since the early 20th century, but scrutiny is increasing along with all this digital-fueled growth. Tue Jul 11 03:00:39 EDT 2017



What Our Members Are Saying

I have circulated the CEB case on adjacency mapping widely within Moog and through it have been able to build consensus on expanding laterally through adjacencies. In the absence of a common mental model provided by the capability map, I don't think our executive team would have found common ground to prioritise an investment into such an unfamiliar, new territory for us."

Richard Aubrecht


Vice Chairman and VP for Strategy and Technology