Innovation & Strategy

CEB's Innovation & Strategy practice includes R&D, strategy and quality professionals from the world’s leading companies. We provide best practices, tools, and ideas from the world’s leading companies to make you more effective, accelerate your team’s capabilities, and create transformative growth for your organization.

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Research & Development: Two Ways to Protect Funding for Transformational Projects
R&D teams love the idea of working on blockbuster, transformational projects but too often demands from sales teams with quarterly targets derail any progress. Here's how to fight back. Fri Sep 08 03:00:22 EDT 2017
Today’s Digital Revolution is Not a Rerun of the E-Revolution
People are once again excited by how new technology is shaping our world, but today's changes are far more profound than the mass adoption of the internet and the 'e-revolution' it produced. Wed Aug 23 03:00:55 EDT 2017
Quality Management: How to Boost Employee Engagement
Quality employees are less engaged than those of most other functions, according to a survey of over 22,500 employees in 40 countries. They are less willing to "go above and beyond," and less likely to stay in their role. Wed Aug 02 03:00:14 EDT 2017



What Our Members Are Saying

I have circulated the CEB case on adjacency mapping widely within Moog and through it have been able to build consensus on expanding laterally through adjacencies. In the absence of a common mental model provided by the capability map, I don't think our executive team would have found common ground to prioritise an investment into such an unfamiliar, new territory for us."

Richard Aubrecht


Vice Chairman and VP for Strategy and Technology