Innovation & Strategy

CEB's Innovation & Strategy practice includes R&D, strategy and quality professionals from the world’s leading companies. We provide best practices, tools, and ideas from the world’s leading companies to make you more effective, accelerate your team’s capabilities, and create transformative growth for your organization.

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From Our Blogs

Management Trends: Why it’s Getting Harder to Make Good Decisions
Big incumbent firms are having to respond to changing markets and a competitive landscape more quickly than ever at a time when their decision-making has slowed to a crawl. 25 May 2016
The Questions All Companies Should Be Asking About Brexit
No one can confidently predict whether the UK will be leaving the EU after the June 23 referendum or not. Managers should make sure their company and their employees are prepared for either outcome. 29 Apr 2016
Why R&D Teams are Too Slow at Getting Products to Market
R&D teams are investing time and money in process discipline, but instead they should work on the efficiency of the group decision-making that's a necessary part of innovation. 11 Apr 2016



What Our Members Are Saying

I have circulated the CEB case on adjacency mapping widely within Moog and through it have been able to build consensus on expanding laterally through adjacencies. In the absence of a common mental model provided by the capability map, I don't think our executive team would have found common ground to prioritise an investment into such an unfamiliar, new territory for us."

Richard Aubrecht


Vice Chairman and VP for Strategy and Technology