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CES 2015 wrap-up and initial thoughts

Posted on  13 January 15  by 


Another year, another Consumer Electronics Show. This year, as many predicted, was full of tiny tweaks and incremental improvements on phones, tablets, cars, household appliances and, of course, wearables. TVs got even more visually vibrant (and the acronyms equally difficult to keep straight) — UHD, SUHD, 4K, 8K, OLED, and the list goes on. We saw a continuation of many trends we reported on throughout 2014, including MEcosystems, Fishing in Too Many Streams, Wearable Carrot and Stick, Ready-to-wear Software, Distribution Retribution and Unseen Screens.


Looking ahead to 2015, consumers will begin to see the positive effects of big-name content producers, distribution providers and device manufacturers teaming up to create seamless and consistent experiences across devices. On the first day of CES, news broke of the UHD (Ultra High Definition) Alliance between premier television makers like Samsung, Sony, Panasonic and Sharp and heavyweight content producers such as Disney, Fox, Warner Bros. and Netflix (among others). Their unified goal is to set 4K standards for content, distribution and devices so that consumer adoption is streamlined and easy to understand (, 5 January 2015).

Beyond media, there were exciting announcements in other categories too. On the wearables front, we saw brands take a step in the right direction with products that helped to empower the user rather than just report on the data collected. The Pacifi smart pacifier and Belty smart belt are two examples of this first step. In the automotive category, big brands like BMW and Mercedes toyed with autonomous cars and mobile/wearable integrations. And, as always, the home space had some key players announce innovations in laundry and kitchen appliances (Samsung and LG) as well as connected home systems like LyveHome, Nest and WeMo.

Although there were still plenty of “tech for tech’s sake” products unveiled at this year’s CES, we did see a few glimmers of hope for consumers. Brands are beginning to meet consumers in the middle with practical products that fuse purpose with pleasing aesthetics.


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