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And the award DOES NOT go to…

Posted on  4 March 15  by 


by Monica Mason

We at CEB Iconoculture have been documenting the recent wave of diversity in movies and TV shows — and the rave reception that diversity has had with audiences — with movies like Dear White People, Pelo Malo and Pretty Rosebud, and primetime TV shows like Jane the Virgin, Fresh off the Boat and Black-ish — but you wouldn’t know that by watching the Oscars.

Two Sundays ago, 36.6 million viewers tuned in to watch the glamourous spectacle. But missing from that number — down from last year’s 43.74 million viewers — were many who chose to boycott the show, feeling that many actors, actresses, directors and movies were snubbed of an academy award simply because they weren’t white. Hashtags like #BoycottOscars, #OscarsSoWhite and #ChangeHollywood gave way to comments on Twitter: “Every year I watch the #Oscars. Then every year I wish I had spent those 3.5 hours doing almost anything else. No more. #OscarsSoWhite;” “I’m not watching the Oscars tonight 4 basically the same reasons I wouldn’t go 2 a Klan rally. I know where I’m not welcome. #BoycottOscars” and “I adore Hollywood guys, but I’ve made the decision to watch shows that align with my values. #ChangeHollywood #BoycottOscars #OscarsSoWhite.”

Year after year, it’s always the same. Yes, a person of color might get an award from time to time, but for what kind of performance? News sources representing each of the dominant multicultural segments — African American, Asian American and Latino — addressed the Oscars’ diversity problem, so when will the Oscars get smart? Does the well-received diversity in movies and TV shows from consumers not speak for itself?



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