A 21% increase in compensation is needed to lure candidates who feel an EVP is unattractive.
But only an 11% premium is needed to draw candidates who feel the EVP is attractive.
Significant organizational change and anticipation of change undermines organizations' ability to deliver on the EVP and drives down employee satisfaction.
The best companies collect data and test assumptions to implement and actively manage a differentiated and competitive EVP.
CEB can help you articulate, position, and act on your EVP.