runner starting

The Battle for China's Talent

Attracting talent in emerging markets has always challenged Western MNCs

Historically, Western MNCs (or multinational companies) have enjoyed a big advantage in China: in 2007 for instance, 41% of high-skill Chinese professionals preferred working for a Western firm, and only 9% preferred a job with a domestic firm.

However, in the last few years, Western MNCs and their brands have taken a significant economic hit while the Chinese economy has grown, resulting in the Western MNCs' hiring advantage being cut in half.

"The Battle for China's Talent," a Harvard Business Review feature article from CEB, outlines:

  • Insight from our multi-year study of more than 300,000 Chinese professionals;
  • Best practices from Cisco Systems, Shell, and Dow Chemical for demonstrating a commitment to Chinese employee development; and
  • Five strategies that Western MNCs should consider to win scarce Chinese talent.

Contact Us to Learn More


Read "The Battle for China's Talent," new analysis from CEB on attracting talent in emerging markets, featured in Harvard Business Review.

Company Information

We value your privacy, and will not share your information without your consent. CEB's Privacy Policy.

Professional Information

Company Information

Primary Interest

We appreciate your interest in CEB. If necessary our team will be in touch soon.

Thank you,