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Guidance for Marketing Executives at Midsized Companies

Marketing executives expect to spend more per revenue dollar than they did last year.

In addition, deals are dragging on as a result of more consensus buying.

To achieve key functional goals, prioritize collaboration with:

Sales

Partner with Sales to evolve client and prospect engagement, and to overcome complexities in today's buying landscape. With your sales leader, take this quiz to scope your unique consensus buying challenges.

Information Technology

Partner with IT to outline your marketing technology roadmap. Share our digital marketing capabilities roadmaps with your CIO to evaluate investment opportunities.

About CEB Marketing Midsized

We are a membership for innovative marketing executives at midsized companies who want to optimize the performance of their function and business. Our research and insights are rooted in the challenges our members deem most important and span topics that impact your organization’s day to day as well as longer-term strategic initiatives. We employ relationships and learnings from the best marketing executives to help you and your team save time and make better decisions.