More technology decisions are being made outside IT; IT planning horizons are getting shorter; and funding remains flat. In response to these complicating factors, the best CIOs are making the function more adaptive.
In particular, when it comes to digital marketing, IT and Marketing must share responsibility for exploring new opportunities without compromising efficiency.
To have an effective dialogue with Marketing, it's important to first understand their perspective: start by editing and delivering our "Point of View: CMO" presentation template.
Also, to create a climate of openness to technology innovation across the firm, share the Technology Buyer's Guide with your business partners.
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