Guidance for IT Executives at Midsized Companies

More technology decisions are being made outside IT; IT planning horizons are getting shorter; and funding remains flat. In response to these complicating factors, the best CIOs are making the function more adaptive.

Collaboration Is Key to Adaptive IT

In particular, when it comes to digital marketing, IT and Marketing must share responsibility for exploring new opportunities without compromising efficiency.

To have an effective dialogue with Marketing, it's important to first understand their perspective: start by editing and delivering our "Point of View: CMO" presentation template.

Also, to create a climate of openness to technology innovation across the firm, share the Technology Buyer's Guide with your business partners.

About CEB IT Midsized

We are a membership for innovative IT executives at midsized companies who want to optimize the performance of their function and business. Our research and insights are rooted in the challenges our members deem most important and span topics that impact your organization’s day to day as well as longer-term strategic initiatives. We employ relationships and learnings from the best IT executives to help you and your team save time and make better decisions.