CEB Commercial Banking
Leadership Council

CEB Commercial Banking Leadership Council enables innovative commercial banking executives to optimize productivity and drive the growth and profit of the small business, business banking and mid-corporate business lines. We develop insights from the world’s best financial institutions to help you and your team save time and make better decisions. As technology increasingly drives business outcomes, we provide the guidance and tools that enable business leaders to drive digital and business strategy.

Our Research Focus

Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:

Customer Experience

Talent Management


Sales Model

Technology and Product


How CEB Helps You

Capturing the Full Potential
of Commercial Banking Sales

Learn More

Our Current Research


Since the financial crisis, commercial banking executives have compensated for weak growth by improving sales efficiency. But as customer demand changes, it's not enough.  Customers now expect competent RMs and digital access, but truly reward banks that can intervene in their buying to teach them about - and deliver - business outcomes.

Questions Your Peers Are Asking

  1. What are best practices to make relationship managers' sales interactions more customer-centric and effective?
  2. How do we balance sales performance with customer interests and regulatory considerations?
  3. How do I create products that customers truly value, and will pay for?
  4. Where should I focus onboarding and lending improvements to have the most impact on customer experience, and our efficiency?

Membership Features

Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges

Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies

Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs

Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function

Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact

Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives

Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities

What Our Members Are Saying

Featured Resources

Related Services

From Our Blogs

Commercial Banking: Stop Blaming Your RMs for Lost Revenue
Relationship managers are already some of a bank's most talented employees. Giving them the right support to create 'commercial insight' is the best way to help boost sales. Mon Oct 30 04:00:00 EDT 2017
Retail Banking: How to Engage Frontline Staff in a New Way to Sell
Most retail banks have created a wide range of digital banking tools. But simply producing them isn't enough; staff and customers also need to understand how to get the most from them. Wed Sep 13 03:00:05 EDT 2017
Financial Services Operations: How Your Team Can Improve the Customer Experience
As more and more customers bank digitally, it means that back office staff, who run the systems behind the digital channels, will have far more of an impact on the customer experience their bank provides. Fri Aug 25 03:00:48 EDT 2017

Some of Our Members