CEB Marketing Leadership Council™ for Midsized Companies is a membership for innovative organizations that want to optimize the performance of their marketing function and business. Our research and insights are rooted in the challenges our members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We use relationships and learnings from the best small business marketeers to help you and your team save time and make better decisions.

Our Research Focus

Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:

  • B2B Demand Generation
  • Branding
  • Corporate Communications
  • Customer Understanding
  • Marketing Communications
  • NPD & Innovation
  • Organizational Management
  • Planning & Measurement
  • Product Management
  • Sales & Distribution
  • Segmentation
  • Social Media

Marketing Maturity Diagnostic

With increasingly complex customer, market, and business demands, ~80% of CMOs are planning, just beginning, or in the middle of transformation. And, many would say they are undergoing all three stages at once. Functional transformations from the past were often expensive “big bang” projects, but today they are continuous and evolutionary.

Speak with our team to learn more.

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Membership Features

Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges

Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies

Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs

Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function

Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact

Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives

Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities

Featured Resources

Order Your Copy Today: The Challenger Customer

Being a Challenger seller isn't enough. Your success or failure also depends on who you Challenge.

» Order Your Copy Today

2015 Collaboration Hot Spots

To drive growth today, executives at midsized companies must effectively collaborate with their peers.

Access the Middle Market Report

Is Marketing Spending Wisely?

Download the Marketing Spend Sensor for key findings from our 2015 benchmarking service to help inform your planning and to defend your budget.

Download Report

Are You a Consensus Builder?

Take our short quiz to find out whether you're taking the right steps to build consensus, and download a copy of our article from the latest issue of Harvard Business Review.

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Challenger™ Marketing

The new approach to demand generation, based on our book The Challenger Sale, is helping its marketers stand out in a noisy marketplace.

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Best of the 2014 CEB Sales and Marketing Summit

Missed this year's Summit? Access webinar replays highlighting popular content from the three-day event for B2B sales and marketing leaders.

Access Webinar Replays

Some of Our Members