CEB Marketing Leadership Council™ is a membership for innovative CMOs who want to optimize the performance of their function and business. Our research and insights are rooted in the challenges our members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We use relationships and learnings from the best CMOs to help you and your team save time and make better decisions.

Our Research Focus

Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:

  • Branding
  • B2B Demand Generation
  • Customer Experience Management
  • Customer Understanding
  • Marketing Communications
  • NPD & Innovation
  • Organizational Management
  • Planning & Measurement
  • Product Management
  • Sales & Distribution
  • Segmentation
  • Social Media

Assess Your Marketing Maturity

With increasingly complex customer, market, and business demands, ~80% of CMOs are planning, just beginning, or in the middle of transformation. And many would say they are undergoing all three stages at once. Functional transformations from the past were often expensive "big bang" projects, but today they are continuous and evolutionary.

Speak with our team to learn more.

Interested in Membership?

Membership Features

Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges

Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies

Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs

Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function

Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact

Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives

Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities

Featured Resources

Are You a Consensus Builder?

Take our short quiz to find out whether you're taking the right steps to build consensus, and download a copy of our article from the latest issue of Harvard Business Review.

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Driving Marketing Excellence

Take part in our webinar series to hear how leading teams are assessing and developing the next generation of marketers.

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Challenger™ Marketing

The new approach to demand generation, based on our book The Challenger Sale, is helping its marketers stand out in a noisy marketplace.

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2015 CEB Sales and Marketing Summit

Join us at the 2015 CEB Sales and Marketing Summit and be a part of a powerful network that crosses the sales and marketing divide.

Register Today

Is Marketing Spending Wisely?

Download the Marketing Spend Sensor for key findings from our 2015 benchmarking service to help inform your planning and to defend your budget.

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Some of Our Members