CEB Marketing Leadership Council™ is a membership for innovative CMOs who want to optimize the performance of their function and business. Our research and insights are rooted in the challenges our members deem most important and span topics that impact your organization's day to day as well as longer-term strategic initiatives. We use relationships and learnings from the best CMOs to help you and your team save time and make better decisions.
Our Research Focus
Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:
Assess Your Marketing Maturity
With increasingly complex customer, market, and business demands, ~80% of CMOs are planning, just beginning, or in the middle of transformation. And many would say they are undergoing all three stages at once. Functional transformations from the past were often expensive "big bang" projects, but today they are continuous and evolutionary.
Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges
Proven Best Practices: Tested approaches to solving business challenges from our network of leading companies
Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs
Decision and Diagnostic Tools: Customized, actionable views of the most important performance metrics in your function
Peer Benchmarks: Relevant, quantitative data and analysis to help allocate resources and target areas with the highest impact
Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives
Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities
Best Of 2015 CEB Sales and Marketing Summit
Register today for the â€œBest of Summitâ€ webinar series, highlighting some of the top-rated sessions from this years 2015 CEB Sales and Marketing Summit.
LinkedIn Webinar - The Challenger Customer
Join LinkedIn and CEBâ€™s Brent Adamson, co-author of the newly released The Challenger Customer, as we discuss the key findings from the new buyer research and how it impacts both sales and marketing.
Replicating High-Performing Marcomms
We analyzed over 250 marcomm initiatives from around the world to see what sets the best campaigns apart. Find out if your campaigns contain the right elements to exceed expectations.
Order Your Copy Today: The Challenger Customer
Being a Challenger seller isn't enough. Your success or failure also depends on who you Challenge.
Driving Marketing Excellence
Take part in our webinar series to hear how leading teams are assessing and developing the next generation of marketers.
The new approach to demand generation, based on our book The Challenger Sale, is helping its marketers stand out in a noisy marketplace.
Are You a Consensus Builder?
Take our short quiz to find out whether you're taking the right steps to build consensus, and download a copy of our article from the latest issue of Harvard Business Review.
Is Marketing Spending Wisely?
Download the Marketing Spend Sensor for key findings from our 2015 benchmarking service to help inform your planning and to defend your budget.