CEB's Marketing & Communications offerings deliver insights that upend conventional wisdom and change the way executives address long-standing and emerging business challenges. With our guidance, tools and training, marketing and communications leaders drive excellence in their organizations.
Replicating High-Performing Marcomms
We analyzed over 250 marcomm initiatives from around the world to see what sets the best campaigns apart. Find out if your campaigns contain the right elements to exceed expectations.
Webinar: Mind the (Talent) Gap
Join us as we share the talent imperative facing marketing leaders, covering the emerging skills and characteristics of marketers able to succeed in this new environment.
Who You Calling Affluent?
There are 26 million high-income and affluent households in the US. Yet many brands fail to connect with this treasure trove of consumers.
Order Your Copy Today: The Challenger Customer
Being a Challenger seller isn't enough. Your success or failure also depends on who you Challenge.
Special Report: The Challenger Customer
How can sales and marketing teams overcome the key challenge of B2B selling today? New research featured in the September issue of B2B Marketing magazine.
Winning Consensus-Based Sales
Drive growth by creating customer consensus.
Are You a Consensus Builder?
Take our short quiz to find out whether you're taking the right steps to build consensus, and download a copy of our article from the latest issue of Harvard Business Review.
2015 CEB Sales and Marketing Summit
Join us at the 2015 CEB Sales and Marketing Summit and be a part of a powerful network that crosses the sales and marketing divide.
The Challenger Sale - German Edition
CEB's international besteller on how to win in today's challenging sales environment is now available in German.
Changing Critical Perceptions
Create compelling communications content that breaks through the noise and changes stakeholder perceptions.
Driving Marketing Excellence
Take part in our webinar series to hear how leading teams are assessing and developing the next generation of marketers.
Inside the Millennial Mind
Everyone is trying to tap into the millennial mind; how can brands ensure they don't miss the mark?
The new approach to demand generation, based on our book The Challenger Sale, is helping its marketers stand out in a noisy marketplace.