CEB Iconoculture™ Consumer Insights delivers a consumer-driven view of the world, allowing you to stay ahead of changes in consumer behavior. Our multisourced research and tailored advisory support infuses cutting-edge insights into marketing and innovation strategies, helping to fill critical gaps in your knowledge of target consumer and execute important decisions.

Our Research Focus

Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:

Key Categories

  • Media and Technology
  • Beauty and Fashion
  • Food and Beverage
  • Health and Wellness
  • Home and Travel
  • Shopping and Retail
  • Money and Spending

Demographic Segments

  • Gen We
  • Millennials
  • Gen Xers
  • Boomers and Matures
  • Multicultural Segments

Who You Calling Affluent?

Uncover the truth about high-income consumers’ socioeconomic self-perception.

Click below for an infographic overview of today’s highly coveted cohort — high-income consumers. Spoiler alert: They feel much less affluent than marketers are portraying them.

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Speak with our team to learn more.

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Membership Features

Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges

Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs

Proprietary Data Assets: Quantitative and qualitative guidance informed by vast data assets and rigorous expert analysis

Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives

Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities

Featured Resources

Replicating High-Performing Marcomms

We analyzed over 250 marcomm initiatives from around the world to see what sets the best campaigns apart. Find out if your campaigns contain the right elements to exceed expectations.

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Who You Calling Affluent?

There are 26 million high-income and affluent households in the US. Yet many brands fail to connect with this treasure trove of consumers.

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Inside the Millennial Mind

Everyone is trying to tap into the millennial mind; how can brands ensure they don't miss the mark?

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US Top Trends 2015

Which movements in American consumer behavior will have an outsized impact this year? Check out the top five trends to watch.

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Some of Our Members