Download the Executive Summary: The Marketer’s Guide to Affluent Consumers

Learn why many brands take the wrong approach in targeting affluent consumers. CEB Iconoculture unlocks course-correcting insight into high-income mindsets and behaviors.

 

Our Research Focus

Equipping our members with strategic guidance and tactical tools on the topics most important for their function is at the heart of what we do. We don't just point to where you need to go: we provide you with a roadmap and a suite of implementation tools to get you and your team there. Key topics include:

Key Categories

  • Media and Technology
  • Beauty and Fashion
  • Food and Beverage
  • Health and Wellness
  • Home and Travel
  • Shopping and Retail
  • Money and Spending

Demographic Segments

  • Gen We
  • Millennials
  • Gen Xers
  • Boomers and Matures
  • Multicultural Segments

Iconosphere 2015

Get a comprehensive look at the value patterns and consumer shifts shaking up global and US markets in 2015 and beyond. Participate in interactive sessions that showcase our most critical consumer research in key verticals and demographics. Explore how our proprietary, three-pronged approach of proactive insights, reactive research, and interactive opportunities can put brands ahead of the curve.

Speak with our team to learn more.

Interested in Membership?

Membership Features

Research and Insight: Unique research and tools to help business leaders evaluate new issues and challenges

Advisory Support: Personalized expert guidance and project support for pending decisions, new tactics, internal presentations, and other needs

Proprietary Data Assets: Quantitative and qualitative guidance informed by vast data assets and rigorous expert analysis

Executive Networking: On-request advice, feedback, and perspective from peer interaction with hundreds of leading executives

Live and Online Learning Events: A wide variety of events exclusively for senior executives, as well as staff training and skill development opportunities

Featured Resources

Iconosphere 2015

Proactive. Reactive. Interactive. Join your peers at our annual member event May 4–6 in Chicago.

Register Today  New Window

Inside the Millennial Mind

Everyone is trying to tap into the millennial mind; how can brands ensure they don't miss the mark?

Learn More

US Top Trends 2015

Which movements in American consumer behavior will have an outsized impact this year? Check out the top five trends to watch.

Download Summary

Some of Our Members