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Infographic: The Evolution of B2B Buying

For any B2B business, much has changed in the past decade

As we’ve covered steadily over the past few years, there have been some seismic shifts in the way that businesses buy and sell products and services to and from one another.

The infographic below brings together data and analysis from various pieces of research to show how and why all this change has happened.

The-Continuous-Evolution-of-the-B2B-Buying-Journey

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