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New Year, Same Cash Flow Problems for Small Businesses

When ECSB last looked at Small Business Pain Points by Industry, we found that cash flow and poor sales were two of the three most important problems facing small businesses. If sales are poor (not only less cash coming in, but also coming in more slowly) and credit terms from suppliers are tightening (money going out faster), it’s not hard to see the growing predicament owners are faced with. Clearly, this problem hasn’t diminished since our study, so what can we do to help owners in our roles as marketers to small businesses?

8 January 2013

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