CEB Blogs


B2B Sales

Infographic: Why Buying is Harder than Ever

Analysis shows why customers' lack of ability to make a decision is hurting their suppliers' ability to sell anything

The infographic lays out some of the most pertinent data from CEB’s research into why it’s so hard for business customers to decide on what B2B products and services they’re looking for or even make a purchase decision. This page has a lot more on the topic.



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