Brent Adamson, co-author of The Challenger Sale, is principal executive advisor for the sales and marketing practices at CEB. In that role, he serves as their chief story teller, having worked on numerous sales and marketing studies broadly spanning everything from customer loyalty to sales rep performance to organizational productivity.
He is also a coauthor (with Nicholas Toman, Matthew Dixon, and Pat Spenner) of The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results.
Brent is a frequent contributor on sales topics on Harvard Business Review’s blog and CEB’s blogs as well as being published in Bloomberg Businessweek and Selling Power. He is a sought-after speaker and facilitator, with more than 20 years of experience as a professional researcher, teacher and trainer.