The Challenger Customer - London Launch Event
Join senior sales and marketing executives on 8th October at The Savoy for an interactive networking session to learn how progressive companies refine their commercial strategy to overcome buyer dysfunction and guide customers to consensus.
Pre-Order: The Challenger Customer
Being a Challenger seller isn't enough. Your success or failure also depends on who you Challenge.
Winning Consensus-Based Sales
Drive growth by creating customer consensus.
What do future leaders look like? New research featured in The Sunday Times.
Changing Critical Perceptions
Create compelling communications content that breaks through the noise and changes stakeholder perceptions.
The Challenger Sale - German Edition
CEB's international besteller on how to win in today's challenging sales environment is now available in German.
Are You a Consensus Builder?
Take our short quiz to find out whether you're taking the right steps to build consensus, and download a copy of our article from the latest issue of Harvard Business Review.
Learn five critical trends that are shaping the business, and how leading companies are addressing key Marketing & Communications challenges.
Best of the 2014 CEB Sales and Marketing Summit
Missed this year's Summit? Access webinar replays highlighting popular content from the three-day event for B2B sales and marketing leaders.
The new approach to demand generation, based on our book The Challenger Sale, is helping its marketers stand out in a noisy marketplace.
To Keep Your Customers, Keep It Simple
CEB's article in the Harvard Business Review details how you can increase consumer loyalty by simplifying the purchase process.
The Digital Evolution in B2B Marketing
CEB partnered with Google to learn what leading marketing teams are doing differently to thrive when customers learn on their own.
Build a Change-Ready Organization
Boost performance by creating agile employees through enabled networks.
CEB's Marketing & Communications offerings deliver insights that upend conventional wisdom and change the way executives address long-standing and emerging business challenges. With our guidance, tools and training, marketing and communications leaders drive excellence in their organizations.